iPhone 4 Bumper Costs Apple $175 Million
PC World – July 24, 2010
To allow for giving away those iPhone 4 bumpers, Apple will set aside $175 million of iPhone 4 revenue in the September quarter, according to Apple CFO Peter Oppenheimer.
During the Q&A following Apple’s third quarter financial results, Oppenheimer explained that the company will be deferring revenue for those iPhone 4s that haven’t been sold with Bumpers until the end of the September quarter. This is so that the company has a pool of cash to allow them to provide the free Bumpers.